How Effie Finds
I only buy things I love, that are high quality, skin safe, and will last. For gold items I prefer PVD plating and make sure it is waterproof, since that is the only thing I would buy for myself. And then the part that actually takes the time: finding designs you have not already seen everywhere.
Why three shelves
Because they're the three rooms I actually live in, and they don't blend. Sorting by metal or by price would hide the only thing that matters here, which is whether a piece is for you.
About the pre-orders
I'm one person, so I order in small batches after I know what people want. That's why almost everything here ships on a date rather than tomorrow, and why the date is on every product.
How pre-orders work